Media Academy

Media Academy.knowledge reigns supreme

The Media Academy provides Madison teens the opportunity to work with music and film industry professionals on the development and publishing of music for social justice. By pairing teens with adult mentors to work on group-oriented and self-guided digital learning projects of interest to them, the inaugural 8-week Summer 2017 Media Academy produced several songs and music videos, a documentary, a DVD and package design, marketing and promotional plans, and a live performance in the common area at the top of State Street.

Thank you Rob "Rob Dz" Franklin and the many other artists, educators and activists who made the series possible, including:

M.O.D. Media
Urban Community Arts Network
Steve Potter
Howard Hayes
Jose Ornelas
Lesley Numbers
Brenda Konkel
Carlos Guzman
Allison Lenz
Karen Reece
Pacal Bayley
Mark Shah Evans
Corey Whitmore
Jason Kempen
Bradley Thomas
Trent Miller
Carlee Latimer
Nate Clark
Marc Gannon
Tana Elias
Melissa Guth
Uly Williams
Sooper Dooper
Cookie In The Corner Productions
Downtown Madison, Inc. / BID
Public Library Association
Madison Public Library Foundation

 

Documentary
This DOCUMENTARY was created by a team of teenagers and adult mentors.

The original academy curriculum did not include a documentary. While spending the first few weeks building the skill sets for recording music and filming music videos, and also discussing the societal issues teen participants were concerned about, the topic of homelessness rose to the top of many discussions and several participants voiced their interest in pursuing a documentary video project. Following the interests the group expressed, the team of adults and teens came together to plan and produce Around The Way: stories of the struggle.

 

MUSIC VIDEO

Kiah says:

I wrote this song so people would stop the violence. We have crazy people walking around with guns killing good people for no reason at all. When the kids in the community see adults doing that, when they're older they're going to do the same thing. My daddy was killed for no reason at all. A man killed him for looking at him a wrong way. That's not right. We also have law enforcement and public leaders that very publicly have murdered, beaten, and oppressed people in our communities all over the country. This type of hatred can not be encouraged. This type of hatred can not be accepted. No matter your age you are never too young or too old to have a voice and stand up for what is right. I hope my song can bring inspiration to all people to have a voice and use it loud.

This MUSIC VIDEO was created by a team of teenagers and adult mentors. (Producer: DJ Pain 1)
Madison Public Library Bubbler Media Academy Kiah Violence Stops

 

 

MUSIC VIDEO

Eli says:

The message behind my song "Winners" was basically just speaking on how if you keep your confidence and your drive and keep competing at a high level, you'll always be a winner. Sometimes people don't always get enough credit for the little things they do, how hard they work, but of course it'll all show itself. "I'm never hopeless, just more focused on these commas now", I just know the feeling of always staying on your stuff and keeping your drive for whatever you want to do and work hard at it, you'll always feel like a winner.

This MUSIC VIDEO was created by a team of teenagers and adult mentors. (Producer: D.L.O.)
Madison Public Library Bubbler Media Academy Eli Winners

 

 

Live Performance

Rob Dz says:

"You should've been there!"

Media Academy teen summer workshop and concert
Madison Public Library Bubbler Media Academy Around The Way live teen concert
Rob "Rob Dz" Franklin (MC and Academy Mentor)
Madison Public Library Bubbler Media Academy Around The Way live teen concert "Kids These Days"
Otto, Tyler, Corey, James & Jalen
Madison Public Library Bubbler Media Academy Around The Way live teen concert
The Brochure (designed by Alex)
Madison Public Library Bubbler Media Academy Around The Way live teen concert DJ Pain 1
DJ Pain 1 (UCAN)
Madison Public Library Bubbler Media Academy Around The Way live teen concert
Eli
Madison Public Library Bubbler Media Academy Around The Way live teen concert
Eli
Madison Public Library Bubbler Media Academy Around The Way live teen concert
Otto
Madison Public Library Bubbler Media Academy Around The Way live teen concert
Otto
Madison Public Library Bubbler Media Academy Around The Way live teen concert
Homemade (Soup & Worthy)
Madison Public Library Bubbler Media Academy Around The Way live teen concert Homemade Soup & Worthy
MERCH - Homemade (screen printed in the Bubbler)
Madison Public Library Bubbler Media Academy Around The Way live teen concert Jalen McCullough Protege The Pro Soodonim
Soodo & The Pro
Madison Public Library Bubbler Media Academy Around The Way live teen concert Jalen McCullough Protege The Pro Soodonim
Soodo & The Pro
Madison Public Library Bubbler Media Academy Around The Way live teen concert Jalen McCullough Protege The Pro
Magic Show #PLinterns17

 

 

putting in work
Media Academy in Weston Family Media Lab at Central Library
The marketing crew.
MOD Media Academy video production
Carlos Guzman and Allison Lenz from MOD Media kicking off the music video production series.
Media Academy elevator ride
Elevator selfie during music video shoot.
Media Academy workshop led by Urban Community Arts Network
UCAN activism and marketing workshop.
Media Academy video production workshop
Video Crew.
Madison Public Library Bubbler Media Academy Kiah recording "Violence Stops"
Kiah recording "Violence Stops".
Madison Public Library Bubbler Media Academy M.O.D. Media music video shoot
Shooting music videos with M.O.D. Media.
Madison Public Library Bubbler Media Academy music video M.O.D. Media
Shooting music videos with M.O.D. Media.
Madison Public Library's Media Academy teens hard at work in the Bubbler Room
Tyler and Corey working in the Bubbler.
Madison Public Library Bubbler Media Academy Around The Way DVD
Packaging the DVD. (100 copies containing the documentary and both music videos)

 

 

SooDo & The Pro
This MUSIC VIDEO was created by M.O.D. Media. [producer: SooDoNiM]

James Horton, Jr. (SooDoNiM) and Jalen McCullough (Protege The Pro), wrote and performed "The Read Song" as a reflection on their summer internship at Madison Public Library under the mentorship of local teaching artist, Rob "Rob Dz" Franklin. James and Jalen capped off this national PLA iii! internship by presenting to their peer interns from around the U.S. during the wrap up event in Chicago. They began their presentation with a performance, followed by a powerpoint -- watch a snippet of that live performance!

Learn more about James & Jalen's internship!

THE READ SONG:

[The Pro]
"What I learned this summer is how to be librarian,
Notice the weight you're carrying,
Resources for everybody more like humanitarian,
Service for every race arabian to afrycaryan,
European Latino Asian Indian American,
African aboriginals demographics are varying,
We all gotta eat no matter vegan or vegetarian,
Or carnivores we all need to consume, 
Knowledge you’re seeking may be contained in one room,
Like Jason Statham we get it transported,
For those who want it imported the information is sorted,
Document is recorded, new agenda reported,
My peoples voices important it’s dissing if they’re distorted,
In addition no different ditching the pitching that was sported,
If we’re building up a building you gotta know it’s supported,
Wishes are granted from a grant a wish is afforded,
No acting but in my academy everyone's awarded, so
Don’t ever take it for granted work is continuous,
To eat you plan it homies don’t even know where the menu is,
Or what dinner is,
My homie E knows what a winner is,
I cook in that kitchen yall get it free because I'm generous,
Giving a stack platter,
If ignorant or running your mouth you should track data,
It’s funny how people can talk and yet we lack chatter,
Seems like we gotta get out the planet for black matters,
We’re losing our black matter,
For cold massive corruption I’ll jack it it’s for all the beans,
Playing my cards all the kings, queens, and all the teens
Measure means highlighting homes to head,
On anyone to impede at the location just like Khalid,
Forget the credit APR I got the deed with deeds,
Pulling weeds so I can feed the seeds,
You don’t got to bleed in greed indeed agreed,
Plead in speed we’re freed to proceed into what you need.

[chorus]
"Writing hooks even stacking any books you read,
Off the hook giving you all the looks to lead,
Gotta cook tell em what it took to succeed,
And I know a lot are shook,
But tell us what you need!

[Soodo]
"Life is a struggle,
Needed a new hustle,
Heard there was an internship that needed new muscle,
So I signed right up,
Thought it was an easy way to get a couple bucks,
Improve my craft and become unstuck,
Cuz I was so unsure about my future coming up,
Where I wanna go,
Where I wanna be,
Who I wanna see,
My eternity,
My destiny,
My identity,
Gained serenity,
Now I got new skills, 
Got more connections,
Nerves of steel,
Aiming for perfection,
Work that's real, 
Going for profession
I get the feel like Natural Selection,
I still have questions, 
SooDo taken over by a library obsession.

[chorus]

 

PLA iii!

James says:

"We’ve been taught how to identify a problem, learned about its impact on the community and how to create a plan of action. I’ve been able to meet new people who have improved my hip-hop artistry while also learning new skills, like beat production and engineering, to further develop my passion."

The Media Academy internships were opportunities made possible by the Public Library Association's Inclusive Internship Initiative (iii!). The overarching goal of iii! is to introduce students from diverse backgrounds to careers in librarianship. Through a summer-long mentored learning project, library mentors and interns engage with multiple facets of library life, from administration to programming to user services. Interns have opportunities to connect with one another, and learn from mentors across the country.

 

Madison Public Library's Media Academy interns from Public Library Association's Inclusive Internship Initiative PLA III

 

 

Madison Bubbler Media Academy PLA iii internship
Mentor Rob Dz with Media Academy Interns Jalen & James attending the PLA iii! kickoff event in Washington, D.C.
Public Library Association III inclusive internship initiative
James and Jalen ready for a summer of learning in the Media Lab at Central Library.

 

PERSONAL PROJECTS

"AROUND THE WAY" -- The initial idea our team developed while in D.C. was for James and Jalen to document the 8-week academy and then produce a video of action and stories. Some of that documentation still happened but they showed immense flexibility by shifting their focus toward investigating and documenting something of concern to the academy's teen participants. While spending the first few weeks building the skill sets for recording music and filming music videos, and also discussing the societal issues teen participants were concerned about, the topic of homelessness and housing insecurity rose to the top of many discussions and several participants voiced their interest in pursuing a documentary video project. Following the interests the group expressed, Jalen and James led a team in the production of Around The Way: stories of the struggle [DOCUMENTARY]

While they both oversaw the general direction of the documentary project, Jalen took the lead on filming and editing the video and James took the lead on producing the score. They each came into this internship with a wealth of talent and knowledge, and then added to their skill sets and resources while working hand-in-hand with the library and the Media Academy mentors. Jalen had taken classes in photography while in high school and used this opportunity to expand his understanding of camera options, shooting techniques and editing suites. Having an interest but no previous experience in production, James had his mind set on mastering Logic Pro X and therefore chose to structure his time around building a wide variety of instrumentals.

 

"THE READ SONG" -- James & Jalen capped off their internship with a presentation to their peer interns from around the U.S. during the wrap up event in Chicago. James and Jalen capped off the internship by presenting to their peer interns from around the U.S. during the wrap up event in Chicago. They began their presentation with a performance, followed by a powerpoint -- watch a snippet of that live performance! When they got back to Madison, they worked with Media Academy mentors at M.O.D. Media to produce the The Read Song [MUSIC VIDEO].

 

Madison Public Library Public Library Association PLA III Inclusive Internship Initiative
James getting his hands on Logic beat production software for the first time.
Media Academy with MOD Media Productions
Jalen in surround sound.

 

 

Before offering the inaugural 2017 Media Academy, the Bubbler had been a partner in several teen music projects, including:

 

  Classroom Mixtapes

social justice mixtape

 

  Rap Sessh

 

  Hip Hop Architecture