Personal Brands.

With a plan to bring their brand into physical reality, this student wants to create his own autoshop. The imagery for the brand is based on showcasing his hometown with the Madison skyline prominently displayed. Having a brand was a first step to bringing this dream to life.

This brand is about making money from the ground up and not being afraid to get dirty - doing it the hard way and never taking nothing easy. The student designer chose the color gold to show the richness of his brand. 

This brand is about having confidence to be the best. The slogan, Belt 2 Ass is a reference to what you say when you beat someone on the basketball court; the illustrations are cheeky and playful, adding levity to the brand’s powerful black and purple color scheme. 

Eager to retell and reframe the story of how people see him, this student wants people to know that he is respectful and created a brand for what exactly this mean to him. The brand’s slogan, “look up, not down” is a message to the wearer to keep focused on what is in front of him - the image is a person and their reflection - signaling that your own view of who you are is what is most important. The student wanted to have a gradient in the image, and explored dying with chemical and natural indigo dye to create an entire outfit for him and his girlfriend.

Focused on a simple and bold color scheme  - black and white - the student wanted the design to stand out and provide contrast.